The Cleveland Browns decided to change things up this offseason by swapping out Alex Van Pelt for Ken Dorsey at Offensive Coordinator in January.
Though Van Pelt has been fairly well regarded during his time in Cleveland, it was time for the team to make adjustments to better suit what the offense is ultimately trying to do going forward. By making this change specifically, it could signal that the Browns want to emphasize offensive efficiency and sustainability as a whole.
Something that the team has been especially bad at, which is currently an undervalued facet of the game, is their inability to convert on 3rd downs consistently.