Though the NFL normally cracks down on players wearing custom footwear, this week will be an exception.
As part of the #MyCauseMyCleats social campaign, hundreds of players will don personalized cleats supporting charity foundations of their choice, including a number of Cincinnati Bengals (led by quarterback Andy Dalton). Devon Still, who famously put his career on hiatus while his young daughter battled (and eventually overcame) cancer, inspiring droves of support from opposing teams across the league, won't be playing Sunday. But his choice of cleats are no less noteworthy:
This is the first year of the #MyCauseMyCleats campaign, but with so many players embracing the opportunity, it wouldn't be a surprise to see it become an annual staple.