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Bulls radio could lose contract with Cumulus

Iconic Chicago Bulls radio tandem Chuck Swirsky and Bill Wennington may need to find a new home on the airwaves. Per Chicago Tribune writer Phil Rosenthal:

WLS-AM 890’s parent company, Atlanta-based Cumulus Media, on Thursday said it has filed motions with the U.S. Bankruptcy Court in New York seeking to get out from under “a handful of extremely unprofitable contracts, including those with the Chicago White Sox and the Chicago Bulls” and its deal to operate and eventually acquire Merlin Media’s Chicago stations, WKQX-FM 101.1 and WLUP-FM 97.9.

The most noteworthy implication is that Bulls radio is unprofitable, and is one of just 20 contracts that the media giant will attempt to opt out from even though it has about 15,000 contracts.