By James Williams
BBC Radio Wales presenter
Logan Paul, Ronaldinho and giving away gold cars have helped propel a Welsh vodka brand into one of the UK's fast-growing companies.
Charlie Morgan, 27, and Jackson Quinn, 29, are the co-owners of Swansea-based AU Vodka - valued at about £150m.
The pair now have a net worth of about £55m each, according to The Sunday Times rich list.
"It's been a whirlwind for probably the last five years," Jackson told Radio Wales Breakfast.
After its launch in 2015 the brand has surged in popularity on social media following publicity stunts and celebrity endorsements.