In less than two weeks Rich Cho will turn 52 years old, which makes me confident enough to assert this: Rich Cho may in fact be the oldest millennial in the world.
This morning, an article went up on SI.com detailing the launch of the Hornets GM and reigning NBA Summer League Ping Pong Champion’s newest side hustle: a food blog called Big Time Bites.
The name is straight out of the Lavar-Ball-School-of-Branding; and if Cho intentionally tried to low-key parody Big Baller Brand with the name here that shows an even more impressive understanding of millennial-internet culture.