When it comes to why Cal fired Sonny Dykes at such a late juncture, declining ticket sales were the tale du jour. It was mostly rumor, but there appeared to be some teeth behind the allegations.
Ryan Gorcey of Scout managed to obtain public records on the state of Cal football revenue. And the picture for ticket sales are not pretty at all for the state of Cal Athletics.
From Dec. 21, 2015 to Jan. 16, 2016, the season ticket renewal period immediately following the Bears' win in the Armed Forces Bowl, Cal took in $1,419,622 in season ticket renewals.