Walking around the concourses of Arena Ciudad de Mexico an hour before the game was to begin, thousands of fans were waiting in line for one hoops-related activity or another with the NBA’s marketing partners, with stations packed in all around the arena.
At one booth, fans could take their friends on in a shooting contest in a span of 30 seconds with three different hoops: one at 10 feet, one at seven feet, and one at four feet, worth three points, two, and one, respectively. One station had virtual reality headsets and handgear, so fans could take shots on a huge projected screen on the wall.