In an article on how the marketing of uniform patches on NBA jersey is slow going, Brett Yormark says he has four “brands” interested in buying a small piece of the Nets jerseys.
Yormark, the CEO of Brooklyn Sports and Entertainment, the Nets parent company, didn’t identify the brands nor give a timeline for when a deal could be done. According to Sports Business Journal, the Nets are seeking “high seven figures” from advertisers.
The patch, which the NBA describes as Post-It note sized, won’t be worn until the 2017-18 season. There has been only one deal since April.