There’s plenty of things to like if you’re the Nets and you’ve just acquired D’Angelo Russell.
Everybody from Sean Marks to Kenny Atkinson on the basketball side and Brett Yormark on the business side believe Russell is the perfect player for Brooklyn, basketball because of his All-Star potential on the court, and business because of his marketing potential in the most hip city in the world.
In short, the NBA is a star-driven league and D-Loading is their star.
The Nets need to attract the younger generation and millennials in order to build a legitimate fanbase.