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Are Nets at risk of losing their big advantage: being Brooklyn cool?

Within a Sports Quotient analysis of the Nets draft picture --an accurate enough recitation of the bleak future of traded picks and swaps, writer Kyle Diuro wonders aloud if something more is at stake here, that is, their "cool." -- which even if a bit manufactured has sustained them in Brooklyn.

Writing about Mikhail Prokhorov and Billy King, Diuro states...

The lack of success in both on the court results and off the court exposure and excitement have left many Nets fans wondering whether this duo will stay together for much longer. The Nets were supposed to be a phenomenon, a fashion statement, and a symbol of Brooklyn culture.