Bournemouth manager Eddie Howe has admitted he and his charges are finding it tough to turn their bad form around as they slip into a battle to avoid relegation.
The Cherries had started the campaign well but a 2-1 defeat to West Brom means they have had only one win in 11 games across all competitions.
And as they sit 14th, five points away from the danger zone, Howe admitted they need to end the run as soon as possible.
He said: “Anytime is a bad time [to have a downward spiral in form].