Sports Illustrated looked at college football branding, so we ask the question if BC is building theirs in the right fashion.
The modern era of sports, no matter the level, is all about branding. Like any other company in the business world, branding of a sports team or individual is all about identifying, giving it a reputation. The minute the brand is worn or administered, it becomes something of the identity of the person wearing it, a way to categorize and affiliate with so many others who also wear it for the same reason.
Sports Illustrated recently posted an article about branding in college football and how it goes well beyond uniforms.