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The Celtics started the NBA’s peanut butter and jelly revolution

Despite the ever-increasing dietary complications and stipulations of modern athletes, the NBA has developed a surprisingly simple food addiction. The peanut butter and jelly sandwich, a timeless staple of kids everywhere, is now a central component of professional basketball.

And the Celtics, according to ESPN’s Baxter Holmes, were the originators of this league-wide trend.

As Holmes describes in his feature, the 2007-2008 Celtics started the league down its path to PB&J addiction. After an unknown Celtics player made a nonchalant request for a PB&J to Celtics strength and conditioning coach Bryan Doo, Kevin Garnett spoke the decisive sentence that set the league’s addiction in motion.