As you might have noticed, because how could you not, every NBA playoff team has a slogan that is emphasized and branded on every giveaway and tchotchke imaginable.
For the Celtics, the phrase that pays is, “It’s different here.”
Not bad, as far as those contrived slogans go, though “Hey, how ‘bout we collect that 18th banner and finally have another parade in this city?” is more on point this time around.
But what matters as the juggernaut, 64-win, top-seeded Celtics accelerate into their first-round playoff series with the dastardly Miami Heat is whether it’s different here.