NEW YORK – A charter partner with the White House’s “It’s On Us” campaign, the BIG EAST Conference continues the education campaign to end sexual assault on college campuses. In late-October the league’s member institutions took part in the Fall Week of action, this year, uniquely incorporating a social media campaign centered around a Freeze Flash Mob to drive awareness.
All 10 of our member institutions participated in the Freeze Flash mob, which was coordinated by the BIG EAST Student-Athlete Advisory Committee. It’s On Us BIG EAST t-shirts were provided by the conference to BIG EAST SAAC members to distribute.