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Team owners' public feud with NASCAR doesn't interest fans, might give them reason to tune out -- again

NASCAR's kumbaya has been replaced by a record scratch. And a boycott. This feels like a bad idea.

Remember 2020? That's when the pandemic shuttered the world, but it was NASCAR, bunkered in with its team owners and drivers, that famously put together a plan that allowed it to become the first big league sport to return to its big-time venues.

Remember 2021? That's when NASCAR unveiled its Next Gen race car, trumpeted for its cost-cutting and one-size-fits-all versatility but even more heralded for the "unprecedented levels of cooperation" to design and build the new machines.