It's an exciting time for Formula One, with new owners Liberty Media outlining a bold new vision for the sport. Though some seem worried about the new owners "Americanising" F1, ESPN looks not at what F1 can do for the U.S. but what the U.S. can do for F1.
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F1's viewing audience -- both at live races and those watching broadcasts -- is dwindling. There are many reasons for this, but the falling TV audience is largely down to the slow shift away from free-to-air TV.