Formula One has announced a new collaboration with the content studio owned by Hollywood A-lister Will Smith.
The deal, which will start in 2020, will see Smith's Westbrook Studios and Apollo World Touring put A-list celebrities through various pre-filmed stunts and challenges at race weekends. From F1's perspective, the idea is to promote the sport to a wider audience by leaning on the mass appeal of celebrities.
Formula One's commercial boss Sean Bratches said: "As we continue to build F1's entertainment and content offering, partnering with Will and Westbrook and the team at Apollo is an amazing opportunity to attract even more star power to F1 and the Grands Prix around the world, engaging with an even wider audience.