Brodie Butterfield, a tech worker in Australia, walked into his job one day and saw a colleague in a vintage Dale Earnhardt Sr. shirt. Earnhardt Sr., who won seven championships in the top-level NASCAR Cup Series before his fatal crash in the 2001 Daytona 500, transcended the sport in his iconic No. 3 car. Butterfield thought he'd found a fan, greeting his colleague with: "Raise hell, praise Dale!"
It didn't land.
"He looked at me like I had two heads," Butterfield told ESPN. "I knew he was a casual Formula One fan, so I thought maybe he'd broadened his horizons.