The NBA Eastern Conference finals continue to draw strong ratings on national television – albeit considerably stronger in Cleveland than in Atlanta.
Sunday night’s third game of the Hawks-Cavaliers series on TNT posted a 32.0 Nielsen rating in the Cleveland TV market, more than triple the 10.1 rating the game drew in the Atlanta market. The rating is the percentage of TV households that watched the game on average in each market.
Nationally, Sunday’s game averaged a 4.7 household rating and 7.8 million viewers, making it the highest-rated and most-viewed program of the day on U.S. television.