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Welcome to Atlanta, where the marketers market: Inside SunTrust Park, the Braves’ stunning new stadium

COBB COUNTY, Ga. — SunTrust Park, the still-under-warranty home of the Atlanta Braves, presents a simple truth: you can have one hell of a fine time here without ever seeing a single live pitch. Whether that fills you with excitement or regret probably depends on how old you were the first time you brought your smartphone to a ballgame.

There’s no doubt that SunTrust Park, which opens for regular-season duty Friday, is a beautiful facility. Brickwork, forest-green seats and navy blue accents highlight impeccable sightlines and an intimate feel; if it’s not already the ideal image of a ballpark, it’s going to be in the conversation.