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'Rivalry' needs more than marketing

The Battle Line Rivalry was really doomed from the beginning.

Starting with the name of the annual football meeting between Arkansas and Missouri. Let’s go to the press release issued just before the first game of the series in 2014.

The rivalry clashes against both geographic and historical boundaries - from disputed demarcations of the border separating the two states to notable alumni and former personnel with ties to both storied athletic programs. The historic rivalry between the two states will take on even more meaning now, as every Thanksgiving weekend the Battle Line will be drawn on the gridiron.