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LR, Learfield Agree to Multimedia Rights Partnership

LITTLE ROCK – For the first time in school history, Little Rock Athletics will outsource its comprehensive multimedia rights and sponsorship initiatives by selecting Learfield as its partner for the next 10 years.

While the relationship is concurrent with the 2017-18 athletic season, Director of Athletics Chasse Conque and his administration are already working closely with Learfield, which has begun vetting personnel for the establishment of its "Little Rock Trojan Sports Properties". This local team will be solely dedicated to representing the Trojans and managing all aspects of the rights agreement, which includes signage, digital, corporate sponsorships, television and radio play-by-play, and coaches' shows.