I can’t say as this proposal makes any sense...unless corruption, greed, and cowardice are your thing.
The Big 10, demonstrably behind the SEC on the field, and with one division notably lagging, has decided that the best way to consistently get into the national title mix is to reduce the number of conference games and eliminate divisions.
We’ve tried unbalanced divisions before, and it didn’t work. What it did do was create an atmosphere of mistrust in Indianapolis (very deserved), that the conference Grand Poobahs were ensuring that the standard bearers had a golden parachute while the hoi polloi remained entrenched at the bottom.