A convenient mythos has evolved around the cord-cutting movement that really came into its own beginning in 2015. The groupthink goes: “Cord-cutters are killing cable, and as a result, viewership numbers are down for sports across the board.”
The result, according to the Cassandras, is that the next round of television revenue will be drastically lower. The bubble will burst. The good times are over for everyone except, oddly enough, Fox/FS1.
But, that narrative isn’t quite right.
We’ve not begun the great cable die-off.