It's a brilliant recruiting tool.
There's Alabama coach Nick Saban talking with some of the Tide's brightest and successful former players in a barber shop right there in the football facility.
The potential problem, however, is it isn't very original.
On Monday, ESPN reports LeBron James' "Uninterrupted" sent a letter to Alabama with concerns over copyright infringement and intellectual property appropriation.
James' "Uninterrupted" features the Cavs star and other personalities having conversations while getting their hair cut.
"Shop Talk" does basically the same thing.
.@KingJames doesn't drive -- unless he's got a droptop and a Christmas Day game to get to.