With the 2024 NBA Playoffs in full swing, the league has a challenge: how to market its product and talk about the sport in ways that resonate with its most hardcore fans, AND make it accessible and enjoyable to a more casual audience who may be watching their first NBA games of the year.
On the latest We Like the Blazers, Ryan and I debate whether the NBA is over-marketing its biggest stars - the LeBron James’ and Kevin Durant’s of the league - in an attempt to appeal to casual fans who might not yet know who the next generation of stars like Shai Gilgeous-Alexander and Anthony Edwards are.