The major changes to the University of Wisconsin athletic department's agreements with Under Armour to be its apparel provider and Learfield to oversee its multimedia rights were included in a summary presented to the Board of Regents in November.
Achievement
Bonus in 2016 contract
Bonus in 2026 contract
Head coach named AFCA Head Football Coach of the Year
$10,000
N/A
Winning 10 games, including regular season and postseason
$10,000
N/A
Each additional win after 10
$10,000 each
N/A
Winning conference championship
$50,000
N/A
Playing in a non-College Football Playoff bowl game
$25,000
$25,000
Playing in a CFP bowl game
$100,000
N/A
Playing in a CFP first-round game
N/A
$100,000
Playing in a CFP quarterfinal game
N/A
$200,000
Playing in a CFP semifinal game
$150,000
$300,000
Losing the CFP championship game
N/A
$500,000
Winning the CFP championship game
$250,000
$500,000
Achievement
Bonus in 2016 contract
Bonus in 2026 contract
Head coach named conference coach of the year
$10,000
N/A
Head coach named Naismith national coach of the year
$35,000
N/A
Appearing in the NCAA Tournament
$10,000
N/A
Advancing to the NCAA Sweet 16
$20,000
N/A
Winning the conference regular-season championship
$35,000
$50,000
Advancing to the NCAA Final Four
$70,000
$50,000
Winning the conference tournament
$75,000
$100,000
Winning the NCAA championship
$200,000
$250,000
Achievement
Bonus in 2016 contract
Bonus in 2026 contract
Head coach named conference coach of the year
$10,000
$10,000
Head coach named WBCA national coach of the year
$25,000
N/A
Appearing in the NCAA Tournament
$5,000
N/A
Advancing to the NCAA Sweet 16
$15,000
N/A
Advancing to the NCAA Final Four
$50,000
$50,000
Winning the conference tournament
$40,000
$100,000
Winning the NCAA championship
$100,000
$250,000
Achievement
Bonus in 2016 contract
Bonus in 2026 contract
Head coach named national coach of the year
$10,000
N/A
Winning a conference championship
$10,000
$10,000 in Under Armour products at retail pricing
Winning a national championship
$35,000
$25,000 in Under Armour products at retail pricing
Home outfit with black socks, 2022
Badgers running back Braelon Allen (0) breaks free for a 96-yard touchdown run against Illinois State in the Sept.
