There were many reasons why Lane Kiffin did not last at USC, but the thing that turned the fans against him was clear. It was all those bubble screens.
The screens so agonized the Coliseum crowd during a loss to Washington State in September 2013 that after every timid pass behind the line of scrimmage — and there were a lot — the fans booed. They chanted “Fire Kiffin.”
Eventually USC did fire Kiffin. The screen game mostly subsided to its normal, ancillary, role in the offense.
That is, until USC revived it last weekend against Texas.