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USWNT Players Association joins NFL and WNBA PAs in licensing business

The United States women’s national team’s player association has joined up with the player associations of the NFL and the WNBA in order to form a business that manages their licensing and brand management. The combined group has formed REP Worldwide, which is a “player representation business that offers licensing and brand management services to athlete-driven sports properties” according to their press release. Basically, the USWNT has joined up with NFL Players Inc. to deal with “group player licensing” and athlete marketing.

Licensing was clearly an issue between the USWNT and US Soccer as it came up during their most recent collective bargaining agreement negotiations.