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FC Barcelona’s Digital Director Is Targeting Dedicated Fans With New Products

Luis Suarez of Barcelona scores against Thibaut Courtois of Real Madrid during a La Liga match at Camp Nou. (Photo by David Ramos/Getty Images)

FC Barcelona’s Camp Nou stadium, which rises high above the commercial neighborhood of Les Corts in Barcelona in the same complex as Spain’s second-most popular museum (owned by the team). Across the building glare massive yellow letters that spell out the organization’s slogan: Més que un club.

The “More Than Just a Club” phrase has extensive real estate at the stadium, etched into the otherwise blue seats of the second and third levels and spanning the entire length of the field.