Esports talent agency Bad Moon Talent has entered a deal to represent North American computer keyboard manufacturer Matrix Keyboards as its agency of record.
The manufacturer is the first brand to sign exclusively with the talent agency.
The talent agency will utilise its existing connections with a range of influencers and esports organisations in a bid to secure brand partnerships for Matrix Keyboards.
Brice Faccento, Vice President at Bad Moon Talent, spoke on the collaboration: “A year and a half ago, Cody [Hyman, Co-Founder of Matrix Keyboards] and I were at CWL Dallas swapping intel about each other’s new projects.