CHICAGO — Just a few weeks ago, Roy Price, VP of Amazon Studios, was asked during an interview how big of a role sports could play for the company moving forward. After explaining the benefits of sports — engaging and motivating to viewers — he touched on the possibility of Amazon streaming more live events. “I think it’s an opportunity we’ll definitely explore.”
The exploration is soon to pick up steam in a big way as Amazon Prime will stream its first NFL Thursday Night Football game in just under two weeks.
“We’re now expanding into live streaming sports,” Amazon Head of Marketing & Product Management Brian Finegan said Wednesday at the SFIA Industry Leaders Summit.