European esports organisation Alliance has announced a partnership with cryptocurrency gambling platform Gamdom.
The Apex Legends and Counter-Strike 2-focused partnership will see Alliance feature Gamdom in its community and content initiatives, such as giveaways and video content series. Moreover, the company’s branding will be featured on Alliance’s official jersey. Financial terms of the deal were not disclosed.
According to a release, the financial resources from the partnership will be invested in Alliance’s Apex Legends and CS2 teams, further accelerating their growth. Both teams will be able to run more bootcamps going forward, with Apex Legends also receiving performance coaching to boost the team’s level of play.