It's a crucial season for the NFC West.
The 49ers, in year three of the Kyle Shanahan-John Lynch era, need to take a step forward, or seats will get hot.
The Rams, after losing in the Super Bowl, need to capitalize on their championship window while it's still open.
The Seahawks, coming off a surprising 10-6 campaign, need to avoid the dropoff that many expected was coming last year.
And the Cardinals ... well, the Cardinals need to not be historically bad.
Aiding each of the four NFC West teams in their crucial seasons is a rookie that they're counting on making a major impact in their first year in the NFL.