Greg McDermott -- head coach of the 14th ranked Creighton University men's basketball team -- is pleading for forgiveness days after using the word “plantation” in a post-game speech.
Follow Creighton’s 77-69 loss to Xavier on Saturday, McDermott admits he made the following statement to his squad ... "Guys, we got to stick together. We need both feet in. I need everybody to stay on the plantation. I can't have anybody leave the plantation."
Yeah ... not a good look.
Now, McDermott -- head coach at CU since 2010 and dad of NBA player Doug McDermott -- is apologizing for the “terribly inappropriate analogy” in a statement posted on his social media page.