Sometimes you intend to give bulletin board material. Sometimes you do it accidentally. In all cases, it doesn’t matter what your intentions are, because your opponent will always have the authority to interpret what you say in any way they choose, and that is typically going to be in a way that helps, even if in some small way, to serve as motivation.
This is what happened yesterday as the Cleveland Browns prepare to face the New England Patriots, coming off their bye week as they got off to a 2-4 start on the year, the season that was supposed to be the turning point in the franchise.