The NBA saw local TV ratings and national TV ratings rise during the 2018 season. The Orlando Magic were not beneficiaries of this continuing interest in the league.
According to information gathered by John Ourand and John Lombardo of the Sports Business Journal, the Magic had the second-worst local TV ratings in the entire league. That includes the fourth-biggest decline in ratings from last year for the entire league.
None of this is entirely surprising. At the last rating report from the All-Star Break last season, the Magic had the second-biggest drop in television ratings, a nearly 50 percent drop from the previous season.