Mike Flaskey has an important title, a catchy nickname and a 5-handicap in golf — an enviable combination for the former minor league baseball player.
The CEO of Diamond Resorts — a.k.a. “The Vacation Doctor — now has his own cutting-edge logo, too. A skull wearing Flaskey’s trademark visor, sporting the initials, ‘MF,’ sits above two golf tees positioned like crossbones.
Initially lukewarm to the idea of personal branding, the 53-year-old has since embraced it due to the charitable impact. Flaskey said merchandise bearing the logo — created by Stevi Wara of Diamond Resorts — produced “a big chunk” of the $400,000 generated by the 2020 Tournament of Champions.