Oklahoma State football will be on TV earlier than 11 a.m. Wednesday.
The Cowboys will be featured on NBC's TODAY at 8:30 a.m. The show did a story on the team's partnership with Rise Science sleep coach, OSU Athletics announced Tuesday.
OSU coach Mike Gundy, strength and conditioning coordinator Rob Glass, linebacker Chad Whitener and lineman Zach Crabtree were interviewed, along with Jeff Kahn of Rise Science.