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OSU Announces Partnership with The Brandr Group, Opening Door for Player Jersey Sales

Oklahoma State fans might soon be able to buy officially licensed jerseys of their favorite student-athletes.

OSU announced Monday it has entered a partnership with The Brandr Group (TBG) to establish group licensing for all of the university’s sports teams, another step in NIL.

OSU student-athletes can now voluntarily joining a group licensing program of three or more individuals from the same OSU team or six or more student-athletes from any combination of teams to use official OSU logos and other trademarks. Prior to this partnership, student-athletes were unable to have official OSU logos on hats, shirts, etc.