Oakland, CA (October 18, 2017) – The Oakland Raiders and United Way Bay Area have announced the Oakland launch of Character PlaybookTM, a new education initiative focused on youth character development and building healthy relationships. The interactive digital program will be implemented directly in schools throughout Oakland.
Character Playbook is the latest innovation in the more than 40-year partnership between the NFL and United Way. Character Playbook modules are designed to help students develop healthy relationships and social norms. The program will be evaluated by measuring student knowledge gains as well as attitude and behavioral change.