Every year, NHL team marketing departments brainstorm new slogans and campaigns to get fans fired up for the upcoming season. Some of them are clever. Many of them aren't. So we decided to help.
After scanning the websites and social media feeds for all 31 teams, these are our best guesses at their official team slogans this season. In this week's NHL Power Rankings, we analyze them and offer our own suggestions for improvements.
How we rank: The ESPN hockey editorial staff submits polls ranking teams 1-31, and those results are tabulated to the list featured here.