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New York Knicks brand ‘is of value,’ says Jalen Rose

The Brooklyn Nets’ Kevin Durant made an off-court headline, when, in an interview, he said the New York Knicks were “not cool” right now, in response to their struggles attracting top free agents. It caused enough of a stir for David Fizdale and Julius Randle to respond.

Of course, when Durant makes a comment, the NBA world listens. Among the reactions, former NBA player and ESPN analyst Jalen Rose disagreed with the two-time NBA Finals MVP.

On ESPN’s Jalen & Jacoby, the one-time New York Knick said the organization still has value, but there is necessary work ahead to restore it, starting on the basketball court:

“The brand is of value.