Sep 10, 2017; Arlington, TX, USA; New York Giants president John Mara on the sidelines prior to the game against the Dallas Cowboys at AT&T Stadium. Mandatory Credit: Matthew Emmons-USA TODAY Sports
It pays to be from New York.
That’s the key takeaway from Forbes’ annual ranking of the most valuable franchises in professional sports, that included the NY Giants and two other franchises from the Big Apple in the publication’s list of top-10 most valuable brands.
Coming in ninth place in this year’s rankings, Forbes estimates the NY Giants’ value at approximately $4.3 billion.
Among NFL franchises, the NY Giants rank third, behind the New England Patriots (No.