The preseason Amway Coaches Poll is out. USA TODAY's Paul Myerberg breaks down the biggest college football story lines from the top 25. USA TODAY
Coach Kirby Smart’s newest slogan befits a good college football program eager to kick down the door to greatness: “Do more.”
During Smart’s tenure at the University of Georgia, those haven't just been words but a financial reality, playing out in the school’s investment in recruiting football players.
To that end, no public college has done more than Georgia.
Annual recruiting costs are soaring for Power Five college football programs across the nation, a USA TODAY Network investigation found, especially in the “It Just Means More” world of the Southeastern Conference.