The great Kevin Durant Fake Account Controversy of 2017 has probably already passed its apex. But something I'm looking forward to this season is the use of Durant's odd social media behavior as fodder for trash talk.
Durant's social media habits came under scrutiny this week after he posted several tweets in the third person, seemingly indicating that Durant uses secret fake accounts on both Twitter and Instagram to attack trolls and defend himself. It's the perfect September NBA storyline.
Stephen Jackson may be retired, but he gave us a preview of how Durant's fellow NBA players might use the incident to rhetorical advantage this upcoming season.