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Why Isn't Mookie Betts a Household Name? It's Complicated

Welcome back to Nine Innings, SI’s weekly look at what’s fun, cool and somewhat stupid around the league. Today’s topics include: Making Mookie the next Messi, Vlad Jr.’s awe-inspiring Derby, Giannis sucking at baseball, and much more.

If you have any feedback, questions or angry rants to send my way, hit me up via email (jon.tayler@simail.com) or Twitter.

Mookie Betts should be a marketing department’s dream. He’s young and handsome. He’s an MVP, a world champion and a four-time All-Star. He’s the main attraction on a historic franchise that’s one of the game’s biggest draws.