One of the most popular things to talk about these days in the NBA world is shoes. Players make massive money from their shoe endorsement deals and most players these days sign their first shoe contract before their first NBA contract.
Legends like Michael Jordan and Kobe Bryant continue to remain massive figures in the shoe industry with players around the league wearing their sneakers. Jordan got so big that his own Jordan Brand shoes became it’s own subset of Nike, but with the new generation of players, the popularity might be dwindling some.
Adidas has officially passed Jordan as the second-most popular sneaker company in the world.