"We want to bring more respect to this program. We're tired of being looked at as 'Oh, they're going to be a 6-6, 7-5 team and finish in the bottom of the Big 12.' We don't want that anymore. I think we're going to play like that every week."
— Former KU quarterback Todd Reesing following KU's 52-7 victory over Central Michigan that opened the magical 12-1 2007 season